Paid Social Creative
Turning creative into performance through strategic paid social and creative testing.
Paid Social Ads
Objective: Identify the problem to encourage people to buy Brush-On Shield for reapplication.
Creative Approach: Fast-paced mash-up using sound bites from interviews, hook people with intrigue.
My Role: Interview production and editing.
Results: highest 30% hook rate, 3.87 ROAS.
Objective: Launch awareness for new Flex shades
Creative Approach: Editorial launch video using content from community shoot.
My Role: Filmed and edited.
Results: 50k impressions, 3.84 ROAS.
Identified high-performing organic content and adapted the format into paid creative.
Results: 216k impressions, 34.5% hook, 30% hold.
Objective: Retargeting ad to drive purchases of the Brush-On Shield.
Creative Approach: Aesthetic product demonstration mash-up to show ease.
My Role: Storyboard and editing.
Results: 25.63% hook rate, 5.68 ROAS.
Objective: Create a top-funnel evergreen ad for VITAL C Collection
Approach: Mash-up editorial content with overlaying copy
Results: 113k impressions, 1.20% CTR
Objective: Target people with rosacea with a middle-funnel founder-led ad
Approach: Worked with the Founder to direct and edit.
Results: 23.19% hook rate, 0.82% CTR, 58.37% LTV
Creative Testing
UGC hook variations for iHerb.
Statics
New shade launch
25k Impressions, 0.54% CTR, 6.5% CVR, 4.87 ROAS
Bottom-funnel award-led
ROAS: 3.85
Tweaked design for further testing.
Black Friday scrapbook trend inspired
ROAS: 9
All assets are owned by Wigmore Medical.