New Shades Product Launch
Colorescience
Brief
Launch the new shades of Face Shield Flex SPF 50 to the UK market, showcasing the expanded shade range across diverse skin tones and types.
Approach
Hosted a community-led shoot featuring real customers to create authentic, relatable launch content.
My Role
Supported shoot planning and logistics, from model coordination and catering to on-the-day production.
Directed and filmed all social content, creating varied spots across the studio for different backgrounds and lighting.
Captured editorial video footage for the campaign's paid ads.
Edited organic social assets and curated creative for paid ads.
Results
Produced a high-volume content library with multi-channel assets.
Brought the expanded range to life through authentic customer content.
Increased engagement on launch content compared with previous product launches.
Total 10-day campaign: 85k reach, 4.5% engagement increase, 20k ad revenue (3x ROAS)
Assets owned by Wigmore Medical.