Colorescience
Skin Cancer Awareness Month 2025
Brief
Use Skin Cancer Awareness Month to educate consumers on gaps in sunscreen knowledge and encourage SPF reapplication through a high-impact awareness campaign.
Approach
Created a street-interview campaign using bold statement copy and real public reactions to generate intrigue, highlight misconceptions around SPF, and position Brush-On SPF as a practical reapplication solution.
My Role
Organised and coordinated London shoot with internal team.
Planned and briefed all social content.
Conducted public interviews questioning SPF habits and initial thoughts on our Brush-On SPF.
Filmed and edited organic social pieces using sound bites from the interviews.
Edited Meta paid ads focused on SPF reapplication awareness.
Results
Created a bank of high-performing street-interview content repurposed across Instagram, Meta ads and wider campaign communications.
Sparked conversation around SPF reapplication through relatable public responses and educational messaging.
Over the 4-week campaign: +170% account engagement, +235% shares, 5x blended ROAS, web CVR 5.53%.
26% increase in Brush-on Shield sales YOY for reapplication.
Assets owned by Wigmore Medical.