Layered Rebrand
A new editorial website to inform decisions on skincare, health and beauty treatments before you buy, book or commit.Brief
Refresh an existing social account as part of an editorial platform rebrand, combining educational content with a retail experience to drive both audience engagement and product discovery.
Strategy Approach
Developed three core content pillars: The Edit, The Conversation and The Experts.
Used expert-led collaboration posts to deliver educational content, and explore topics ‘beneath the surface’.
Introduced editorial-style imagery and article teasers to strengthen the platform’s editorial identity.
Featured product launches, events, and topical industry conversations to keep the feed culturally relevant.
Integrated UGC to build trust and support retail conversion.
Increased posting frequency during the first three months to revive the existing account and establish new brand identity.
Exclusive and intentional.
Luxe and informative.
Content Direction
