Layered Rebrand
A new editorial wesbite to inform decisions on skincare, health and beauty treatments before you buy, book or commit.Goal: rebrand editorial social account to combine the education and retail experience.
Strategy Outline
Pillar on The Edit, The Conversation and The Experts.
Use expert-led collaboration posts for education diving beneath the surface.
Tease news articles with editorial shots.
Feature new launches, events, topical industyr conversations.
Mix in UGC for relatability and building trust for the retail platform.
Exclusive and intentional
Luxe and informative
Content Direction
