Goal:

Looking to blend their cafe, studio and wellness retreat accounts, continute their visual identity and grow their community.

Strategy outline

• Leverage founder-led content with Joanna with general wellness tips, building the business.

• Combine studio workout and nutrition in video content, use collaboration posts to link multiple accounts.

• Use video and photo content to show Nuew Ground community on stories and feed.

• Mic moments with pilates instructors, combine at-home workout tips with in studio experiences.

• Boost studio bookings through use of paid Meta Ads.